Thursday, 2020/03/26

Importance of Corporate Identity

Establish your corporate identity with tools of design

In order to sustain your brand’s reputation in the corporate world, it is extremely essential to establish a corporate identity using tools that set you apart in the industry. Corporate identity design is one step forward in the process. It creates a style for your brand that sets you apart from the crowd and creates a standard in the market. A Corporate identity is a combination of:

  • Color
  • Graphic
  • Typographical
  • Audio and Video

The above elements are standardized and used in all the communication tools to form an established identity of the brand. All of them represent the same message that the brand intends to pass on to its customers.

Corporate identity helps the brand to be easily and effortlessly recognized by the customers. Looking at a visiting card of the same logo, color, design as the brand portrays in other tools of communication creates a sense of belongingness for the customers. Same goes for other corporate identity design tools such as Letterheads, Envelopes, etc. There are various other secondary corporate identity tools that a brand can opt for such as creating standardized folders, booklets, posters, stickers, t-shirts etc.

All these elements in a single type of design resembling the brand and its messaging create a huge impact on the existing as well as potential customers. It makes the brand easily identifiable and creates an impression in the minds of the viewers or anyone that comes across these designed tools.

Corporate Identity Design gives a standardized look to your brand that incorporates your brand values and beliefs and sends out a strong and positive image of the brand.